Our purpose is to provide you with the simplest and quickest solution to brand your corporation. Because Google supplies a service that nearly anyone with an web connection makes use of, the brand becomes associated with the service and never the picture of the corporate, so if the service is sweet, the logo would inspire loyalty regardless of being utter crap as a bit of visible design.
That is an icon, not a brand… Any actually good brand should look good in B&W, it should be simple but specific precisely what’s wanted, et cetera, and if you cannot provide you with one thing that follows these rules that Smashing has posted, then you definately simply aren’t creative sufficient – and I’ve been there, a designer cannot always have a revolutionary, world-altering concept.
Nonetheless, to the countless small business house owners and solopreneurs working on a really tight budget, to those who are doing most of their own marketing, they’re a really enticing resolution to getting a emblem performed for a price they’ll afford.
I’ve entered a number of brand contests out of boredom & for the follow, but I hardly ever do this anymore as a result of I’ve seen some truly terrible designs get picked over far more skilled entries (not simply my own), and felt nearly insulted for these of us who’ve both gone to school, paid our dues in sweat, trial and error or each, and are working our asses off to pay the payments & be a success.
Then speak to folks…friends, household, associates of household, family of reiends, the postman, the milkman…someone somewhere will desire a enterprise card (or enterprise flyer or what ever you’ve determined to focus on!)…and hand your corporation card to all of them!…