Does Your Domain Name Affect your SEO?

Before understanding how your domain name affects SEO, let’s understand a couple of key terms.

1. Domain Name- The name of your website is the domain name. This is also the address of your website. For example, www.example.com is a domain name.

2. TLD- This is the abbreviation for Top Level Domain and represents .com, .org, .uk, etc. There are two kinds of TLDs- generic and country specific. Generic TLDs are .org, .ac, .org, etc while country specific domains are .us, .in, .uk. etc.

3. SLD- Secondary Level Domains are the central part of your domain. In www.example.com, the word, ’example’ is the Secondary Level Domain.

How do domain names affect your rankings?

First of all, let’s understand that there are no clear cut rules that link domains with SEO rankings. However, we can make certain assumptions after studying the performance of some top domains.

1. TLDs like .com are likely to perform much better than other TLDs like .org, .ac, etc. More than 70 % of all domains use .com; so if you are planning to set up your online store or business, then you should consider having a .com extension. Picking the ideal domain name is extremely crucial for your business.

2. Target your audience- If your target audience lives in a specific geographic area, then you should have an appropriate TLD. For example, if you run an online store that is targeting buyers in India, it makes sense to have an .in extension. Similarly, an NGO website can consider adding .org as its extension. However, let’s be clear- this is only one of the many recommendations that affect your domain rankings.

3. Character limit in your domain- Many SEO experts believe that having 6 characters in your domain name should impact your domain rankings positively. Your customers are more likely to remember you if your name is short but recognizable and has top of mind recall. Google, Amazon, PayPal, etc have an average of 6 characters.

4. Branding over keywords- It is a misconception that placing a keyword in the SLD boosts your rankings. Google bolds your keyword in search results but that does not mean it is ranking your website over others. The keyword is bolded because of the relevancy factor.

However, it makes great sense to put your brand name in the SLD. As the CEO of Google observed a few years back, brands sort out the mess created in the market by similar sounding businesses. That’s the reason why some of the most successful online businesses have brands in their Secondary Level Domains- Google, Yahoo, Amazon, Facebook etc.

5. Relevancy- Your domain name must reflect the nature of your business. In other words, your SLD must convey to your buyers what business are you in. Google and other search engines love those businesses that truthfully convey their businesses to their readers.

Now that you know which all factors affect your SEO, it must be understood that your rankings also depend upon how your data is stored, retrieved, processed and secured. This is where web hosting comes into picture.

If you are a small business, then look for a domain and web hosting provider who can take care of your growing needs. If you are just starting up then shared hosting might be ideal for you. However, as you grow in size and scope, cloud web hosting can be the perfect and trustworthy option.

Reasons Why Your Company Requires Top PR Firm

The main problem with public relations is that most people confuse it with marketing, especially in the business world.

However, that is not the case, and even though these two ideas and methods are similar and have objectives that could be comparable, it is crucial to understand relevant distinctions that make them unique.

Public relations is mostly handled by a top PR firm or department in a company. Since marketing and PR go hand in hand, you need to combine these two to get the perfect results and brand recognition.

One improves the other, which is why both methods are useful for promotional purposes. You should remember that PR is as important as marketing, and take it seriously if you wish to improve your business.

What Is PR?

The best way to understand whether PR is vital for the success of your company is by understanding its practice, goals, and purposes that you have to deal with along the way.

Having appropriate public relations means that you will use the services of professionals that will focus on building your brand and improving your company’s image both online and offline.

PR firms will handle these actions:

  • Crisis prevention
  • Social networking
  • Improving media relationship with your brand
  • Crisis prevention
  • Event planning
  • Press release writing and publishing
  • Internal communications
  • Booking and speech writing
  • Brand development
  • Award nominations and entry

You have probably noticed that public relation professionals have one goal in their minds, and that is to help you protect and build the image of your company so that you can improve your overall profit.

They are doing this through various methods and creating long-lasting and beneficial relationships with other professionals and companies within your industry niche as well as politicians, magazine editors, and everything that will help your brand image.

We recommend you to check out this link: https://en.wikipedia.org/wiki/Brand so that you can learn more on brands in overall.

Differences between Marketing and Public Relations

We have to start by saying the main goal of public relations is to focus on relationships between you and customers, other brands, media, and public. On the other hand, the main purpose of marketing is to drive sales, and that is something you should remember.

For instance, a marketing professional will send out flyers and postcards on services that have discounts and bargain price, while PR experts will send welcome cards to potential customers including helpful information that will improve the customer’s trust towards your company and brand.

It is crucial to create a perspective in which both methods will work with each other. Combining efforts of marketing and public relations will provide you a much higher success rate than using these methods individually and without proper strategy.

Why Do You Need PR?

If you are the CEO of your company, you are probably already in heavy stress and responsibilities that you have to handle. Trying to make a name for your company is not something that most company owners prioritize due to inability to spare time to do it.

The main goal is for you to focus on business and to improve services and products, while third-party PR team will handle things such as media image so that you can sell your upgraded services as soon as possible.

When you maintain the perfect image of your brand, that will increase the overall trust customers have towards you. Finally, that will also affect sales, because people are more likely to choose a trusted brand that they recognize and respect.

That is the main reason why you should find a PR firm that you can outsource because that way you will create an atmosphere of success.

Digital Marketing Company Services

The traditional way of posting ads on magazines and newspapers are now being replaced with internet blogging. Blogging and other digital ads increase your online presence and most of the clients are found online. A lot of people discover that the internet is a place where they can find all their needs. Whether it is about health, financial, and traffic, more and more people are going online in order to make their daily lives easier.

Since the launching of the internet, children and adults alike spend more than 7 hours per day browsing the internet. This is not included those people whose job is dependent on the world wide web. The question today is how do you attract these people to become your high-paying clients? This is where internet marketing become useful. Effective marketing is targeting the right audience at the right time. Therefore, you need effective strategies that can give you an edge over your competitors.

What exactly is Digital Marketing?

This is a service that includes all efforts of marketing using the internet. The main goal of this kind of marketing is to leverage channels such as emails, social media platforms, search engines, and other websites to connect to prospective clients. Some companies offer the following services:

Analysis of Digital Competition

It is important to know where you stand in the current market. You must know your strengths, opportunities, weaknesses, and possible threats for you to stay in business. You must know what makes people tick online. You have to make a business structure that is custom-made for your target audience. This will allow you to boost your online presence in no time at all.

Useful Contents

People are searching for contents, articles, and blogs on the internet to make their life easier. If they find out that your website can provide them with what they are looking, you will instantly connect with them. This connection can lead you to a potential long-term business even if your client is on the other side of the globe. The content must be engaging, effective, and valuable. You can click here to know more about these.

Facebook Ads

This is one of the most effective social platforms that can help your business a lot. Why? Because many people spend their time checking their messages and their loved ones on Facebook. Read more about how social media advertising works in this link: https://en.wikipedia.org/wiki/Social_network_advertising. If you can give them a campaign that meets their needs, you are guaranteed to funnel in a lot of people to your website. This is also for people who are looking for the most cost-effective solution when it comes to advertisements.

Email and Newsletters

Business people and employees often check their emails for work-related or even fun-related reasons. You can make them interested in your product or services if you can get them hooked up when they read the subject of your email. These people can provide you their email addresses if you know how to utilize your website. When they are interested in a product, they will search it on the internet and if you can get them to sign up, then that would be a big thing for your company. You can send them good morning messages where you discreetly introduce your product little by little.

Organic and Non-Organic Traffic

Organic traffic is where people search for a product on their browsers and hey found your website useful. They click on your website, stay there for a few minutes or even hours because they find that your blogs are very interesting. This can make your rankings go up in Google. Studies show that if you are ranked high on search engines, you will attract more and more customers. Why? Because most people today are too lazy to search for the 100th result and it is already imprinted in their minds that when you rank high, then your site must be helpful and trustworthy.

If you want to know more about these kinds of services, you can search for a reliable company that will provide these for you. They can have tailored services that can meet what your company needs to convert visitors into long-term paying customers. Contact an expert today in order to know more about this.

The Do’s and Don’ts of Responding to Negative Feedback on Facebook

There are several different do’s and don’ts of responding to negative feedback on Facebook.

Timely Manner

The first do is to make sure that you respond in a timely manner. When a person is upset or angry, then you don’t want them to feel like they are ignored. More than likely, they posted the comment because they had something to say and they want some type of reaction from you. When you respond as soon as possible, then it is going to show that you care about your customers and what they have to say. This is because you are going to be addressing the needs of your customers.

Offline

The second do is to take the conversation with the customer offline. This means when you are responding to the negative comment that a customer has left on your social media page, it doesn’t mean that you need to go back and forth with them on your page. If you do happen to respond to the comment, then you need to try to encourage the user to find a more private place for the conversation. When this happens, you can prevent other people from seeing the details of the situation.

Personalize

The third do is to make sure that personalize the message. This is because you will be able to get all of the information that you need from the customers on their page. This is one of the best ways that you are going to be able to show that you care about your customers. You are showing them that you care about what they have to say. Therefore, your comment is not going to feel like an automated response to them. Plus if they have included any of their information in the post, then you will be able to mention it inside of the response.

Keep your cool

The first don’t is to make sure that you don’t lose your cool on the post. It is important to remember that the customer is always right before you make any comments. When that type of message goes up, all of your customers are going to be waiting to see what your response is going to be. Therefore, they are going to be looking at how you are going to handle the negative feedback. It is very important to stay professional when you are responding to the negative feedback on your social media page.

Deleting

The second don’t is to make sure that you just don’t delete the comment. This is one of the worse things that you can do for your company. This is because when they have realized that you deleted the comment instead of responding to it, then it is going to cause them to hate you even more. In fact, there is a chance that they could repost it and then they are going to call you out on deleting it. When you delete it, it is going to look like you don’t care about your customers.

Generic

The third doesn’t is to make sure that you don’t have the same generic response to all of the negative comments that you get. Believe it or not, people are going to notice it so it is going to make it seem like you are not sincere in your comments. When you are writing a message, you want to make sure that you are highlighting the fact that you care about your customers. Therefore, you don’t need to communicate with your customers, in the same way, every time you get a negative comment from any of your customers.

5 Essentials For Every Online Marketer

Online marketing is an essential of itself for every business that is trying to make a profit. If you’re running a business or a website while trying to fix the marketing by yourself, then you need to know everything about this.

Marketers are people who get down and deep in the secrets of online marketing to help the sales department see more customers. In the search for more, people often forget about the basics. However, the internet moves at a tremendous speed each day and basics are sometimes changing. Today, the essentials that every marketer must obey are the following:

1. Focus on SEO

No matter what kind of business you’re running, you must be relevant on the internet. The search engines generate tons of traffic and you need to get a piece of this action. SEO or Search Engine Optimization provides everything your website needs to be more visible out there.

SEO is a serious business and a marketing branch of its own. People do this thoroughly in order to create pages that are SEO perfect. Anyone can do a basic SEO, but for more serious businesses, it’s needed a professional company. See an example of such a company here: Red Rain SEO.

2. Use the max of technology

Back in the day, the only marketing space was available in the newspapers. Then came the radio. Then the television. Then, the internet. With the rise of the internet, technology practically flourished.

Today, people browse the net via computers, tablets, smartphones, and even wristwatches. God only knows what will come in the future. Optimize your website for all kinds of technology that is used today. Be sure your page is available in all possible media there is.

3. Content is king

You can do a perfect marketing campaign but if your product is bad – you’re chasing geese in the fog. They say content is king because without it you can’t convince anyone to buy your product. You can have a perfect product and an amazing campaign, but if the customer visits your website and finds rubbish in the blog section or an about me page that shows almost nothing, they won’t find you serious and will surely leave.

Try to make a webpage that offers clear and valuable content. Make sure the visitor is able to read something that might intrigue them and will offer something to learn. Explain your product in the best possible way. With it, your SEO will become even mightier.

4. Squeeze the social media juice

Everyone is on the internet today. If you have a potential customer they surely spend time on some of the most popular social networks. Facebook, Twitter, Instagram, LinkedIn, all these and many more deserve your attention. See here some of the most popular social networks at the moment at this link.

Having a profile or a business page on them will increase your traffic and will allow you to run an almost free marketing campaign. Social media networks are the best place to promote your product today.

5. Don’t forget about the customers

Experts say that in the battle with the competition and trying to reach more visitors on the website, marketers often forget about the core – the customers. They forget to hear and see the needs of the customers and focus on this because what customers ask for is actually the most important thing in order to run a successful business, right?

Always spend time reading the comments and search through the internet to find some of the opinions about your products. You might not like what you find but be sure that this is only people giving you money being honest. Pay attention to this, it’s highly important.

What is online marketing?

If you are not familiar with the term online marketing, let us give you a quick sneak in. Online marketing or digital marketing as some like to call it, is the action of advertising a product using internet tools.

Everything that happens on the internet and is a part of promoting something is called online marketing. The bad part is – the internet is huge. The good part is – the internet is still huge. You might get lost among the millions of people doing the same as you, but you still have a target group of billions. The World has become one store for everyone. Use this!

Conclusion

Of course, online marketing has a lot more to offer and is a huge branch. These 5 things are essential in order to run successful marketing on your own. You can also use this list to see if the people you hired are not doing their job well. If you realize that they forgot some of the points on this list, it’s time to hire someone new. See how to find a good marketer here: https://okdork.com/how-to-hire-a-great-marketing-person/

Web Design Trends That You Should Follow In 2019

We are in the middle of the year, and that means one thing, that it is vital to check what happened by now and how will web design change in the next six months.

You can find many trends that are web designers implementing to improve customer satisfaction and appeal. Imagine that web designers are not like that; we would still use the same, lousy, dream-weaver websites that are not appealing for today’s internet users.

Every single service and business model comes with specifics that you should remember and implement within web design. For instance, you should check out this website, to learn more on how to create a perfect design for a website for the church.

Let us see what you should use today when it comes to web design:

1. Asymmetrical Layouts and Broken Grid

The central concept and idea of the grid when it comes to web design is that you will be able to play with both vertical and horizontal lines so that you can create layout elements on the screen or page.

When you enter the most websites, the grid is simple to understand and point out. You have to look at the top side of the site, and you will see the title, logo, content, and everything together.

However, when you are using a broken grid, you will have items and categories pushed around, and it creates broken or less rigid feeling and appearance.

This particular type of design creates asymmetry, and it is pushing boundaries that will provide you unexpected experimentation when it comes to web design.

However, asymmetry has been around for a while, and it is a technique that will help you stand out from your competitors and to draw attention to your website.

You can expect in the next part of 2019 that websites will use more asymmetrical and broken grid layouts with the idea to avoid rigid form that we used throughout the years.

The experimentation with the grid is excellent, and asymmetry can create a revolution when it comes to design overall, and we will see more of it as time goes by.

2. Organic and Fluid Elements and Designs

The first websites used straight lines and flat designs, but today, people and designers are more and more experimenting with fluid lines and shapes.

These types of lines and shapes are the ones that are not geometrical and typical such as rectangle, square, circle and straight side shape, but more interesting and crazier in overall.

You can shed the clinical and straight lines that we are used to seeing online especially since it was the part of the community for years. By clicking here, you will be able to learn more on web design.

However, today, people are replacing them with elements that come from nature and life such as lakes, ponds, and torn pieces of paper for instance.

These organic lines and shapes are making designs feel more appealing, approachable and in balance with human nature.

As we move through 2019, you should understand that typical shapes and lines are going into history and are being replaced by organic lines and shapes that are bringing an entirely new level of intrigue that will appeal both businesses and customers.

3. Retro Design

The trend of reviving old styles is happening all around us from fashion to jewelry to other parts of our surroundings. The same thing goes for web design because it is moving away from the flat perspective and it takes experimentation as the first goal.

Combining experimentation with retro and nostalgia design can create an entirely different approach that will create a new design that will appeal to both old and young users.

Another exciting addition is that we are going to see more nostalgic design styles that will reflect periods when websites were not accessible as today. Therefore, old design will appear as new and revitalized perspective.

According to most experts, we are going to see more and more websites that will embrace styles that will communicate with the past, especially if sites are working with relevant content.

4. Elevated and Enhanced Image Treatments

Today we see the implementation of images and gifs within the web design, and some designers are using video content and animation to increase the appeal.

If you wish to find a web  designer, you should check this link: https://www.wikihow.com/Choose-a-Website-Designer for more information.

You can place images in specific designs such as in circles, make them black and white and retouch them based on your preferences. Most designers know techniques that they can use to enhance images and draw attention to specific pieces and parts of the website.

You can also take image treatment processes one step further and create a website that will draw the user’s attention to an image, and away from it. Since most new sites come with large images that are spanning all across the website, you will be able to change it completely.

Therefore, you should avoid executing only one type of image treatment, mainly because most users will expect to see website layers with extensive treatments that will allow you to push it as far as you can so that you can draw more attention to them.

You can also use stacking design treatments that will create monochromatic images and implement a pattern or object that will appeal to your visitors. Possibilities are endless, and in the future, we will see much more image plays on prominent websites.

That will help you stay ahead of your competitors and create the visual appearance that will help you improve your business goals with ease. Web design is your window to the world and customers, and you have to make it presentable.

How can professional website design help your online business?

There are so many reasons for small businesses to get a website that it’s difficult to fit them all into a single post.

I’m not one for giving up easily, so I’ll try my best to include as many reasons as I can.

Make your business appear more legitimate

Did you know that 6 out of 10 customers expect to be able to find your business online? Without a website design you leave your business open to questions of legitimacy.

You might have a Facebook page, which counts as an online presence, but it doesn’t look as authentic as a website. Anyone can set up a Facebook page, but it’s much more impressive to have a fully kitted out website design.

Most website developers make sure to brand the entire website around the logo, matching colours and aesthetic elements to the company’s branding.

Therefore, your website needs to be both an extension of your business and an interactive advertisement.

This leads us nicely on to our next section:

Display products and services

All businesses sell either a product or a service and it’s important for customers to know exactly what they are.

Your website is your storefront which means it needs to display your services clearly and sell them to customers the way a customer service assistant would.

You can also add a contact form to the bottom of your pages so when a customer is ready to make a purchase, they can request the service online without wasting yours or their time.

If your company is more product-oriented you could set up a full eCommerce website design where your visitors can purchase and order your products online.

This cuts out on further admin costs and turns your website into a valued employee, one you don’t have to pay the wages of.

Save on admin

As I mentioned above, your website design can cut down on administration, saving your business time and money.

Whether this is having a contact form to save you time on unnecessary calls, or a full eCommerce site which saves you having to process actual sales.

Some companies even hold events and in this case your website design will actually save you on having to reply to emails and confirm bookings as the system can be automated on your site.

Think of all the time, money and effort you can save your company by utilising the technology at your fingertips!

Expand client base

Some of the main objections businesses have when it comes to getting a website designed is that they are receiving enough business through word-of-mouth or have a strong enough client base.

The problem with these objections is that they lock you in to your current client base. Word-of-mouth is dying out as more and more people search Google for what they want.

This is true for younger clients as well as older ones. My dad is 76 and he uses his Google’s voice search for everything, making word-of-mouth less and less prolific.

In terms of already having a large enough client base, that might work for you now but if those clients ever leave, or you wish to expand your business, you might find yourself unable to attract new business.

Search Engine Optimisation

If you’re looking to receive more clients through your website design, it’s probably a good idea for you to make sure your page is search engine optimised.

Search engine optimisation is the process of making your website more readable to Google’s artificial intelligence, giving you higher priority over other businesses in your field.

The rudimentary level of this work is optimising for keywords. Essentially, if you’re a blinds company based in Cardiff you want to optimise for the keyword “blinds in Cardiff” as it’s what most people will search in Google.

This optimisation takes the form of integrating keywords into your website design’s content, which tells Google that’s what your business does and that you know what you’re talking about.

Conclusion

There are likely many more reasons to have your business website designed by a professional web designer but this is all we have time for today.

Look out for more tips on website design in further posts, goodbye for now!…