The Do’s and Don’ts of Responding to Negative Feedback on Facebook

There are several different do’s and don’ts of responding to negative feedback on Facebook.

Timely Manner

The first do is to make sure that you respond in a timely manner. When a person is upset or angry, then you don’t want them to feel like they are ignored. More than likely, they posted the comment because they had something to say and they want some type of reaction from you. When you respond as soon as possible, then it is going to show that you care about your customers and what they have to say. This is because you are going to be addressing the needs of your customers.

Offline

The second do is to take the conversation with the customer offline. This means when you are responding to the negative comment that a customer has left on your social media page, it doesn’t mean that you need to go back and forth with them on your page. If you do happen to respond to the comment, then you need to try to encourage the user to find a more private place for the conversation. When this happens, you can prevent other people from seeing the details of the situation.

Personalize

The third do is to make sure that personalize the message. This is because you will be able to get all of the information that you need from the customers on their page. This is one of the best ways that you are going to be able to show that you care about your customers. You are showing them that you care about what they have to say. Therefore, your comment is not going to feel like an automated response to them. Plus if they have included any of their information in the post, then you will be able to mention it inside of the response.

Keep your cool

The first don’t is to make sure that you don’t lose your cool on the post. It is important to remember that the customer is always right before you make any comments. When that type of message goes up, all of your customers are going to be waiting to see what your response is going to be. Therefore, they are going to be looking at how you are going to handle the negative feedback. It is very important to stay professional when you are responding to the negative feedback on your social media page.

Deleting

The second don’t is to make sure that you just don’t delete the comment. This is one of the worse things that you can do for your company. This is because when they have realized that you deleted the comment instead of responding to it, then it is going to cause them to hate you even more. In fact, there is a chance that they could repost it and then they are going to call you out on deleting it. When you delete it, it is going to look like you don’t care about your customers.

Generic

The third doesn’t is to make sure that you don’t have the same generic response to all of the negative comments that you get. Believe it or not, people are going to notice it so it is going to make it seem like you are not sincere in your comments. When you are writing a message, you want to make sure that you are highlighting the fact that you care about your customers. Therefore, you don’t need to communicate with your customers, in the same way, every time you get a negative comment from any of your customers.

5 Essentials For Every Online Marketer

Online marketing is an essential of itself for every business that is trying to make a profit. If you’re running a business or a website while trying to fix the marketing by yourself, then you need to know everything about this.

Marketers are people who get down and deep in the secrets of online marketing to help the sales department see more customers. In the search for more, people often forget about the basics. However, the internet moves at a tremendous speed each day and basics are sometimes changing. Today, the essentials that every marketer must obey are the following:

1. Focus on SEO

No matter what kind of business you’re running, you must be relevant on the internet. The search engines generate tons of traffic and you need to get a piece of this action. SEO or Search Engine Optimization provides everything your website needs to be more visible out there.

SEO is a serious business and a marketing branch of its own. People do this thoroughly in order to create pages that are SEO perfect. Anyone can do a basic SEO, but for more serious businesses, it’s needed a professional company. See an example of such a company here: Red Rain SEO.

2. Use the max of technology

Back in the day, the only marketing space was available in the newspapers. Then came the radio. Then the television. Then, the internet. With the rise of the internet, technology practically flourished.

Today, people browse the net via computers, tablets, smartphones, and even wristwatches. God only knows what will come in the future. Optimize your website for all kinds of technology that is used today. Be sure your page is available in all possible media there is.

3. Content is king

You can do a perfect marketing campaign but if your product is bad – you’re chasing geese in the fog. They say content is king because without it you can’t convince anyone to buy your product. You can have a perfect product and an amazing campaign, but if the customer visits your website and finds rubbish in the blog section or an about me page that shows almost nothing, they won’t find you serious and will surely leave.

Try to make a webpage that offers clear and valuable content. Make sure the visitor is able to read something that might intrigue them and will offer something to learn. Explain your product in the best possible way. With it, your SEO will become even mightier.

4. Squeeze the social media juice

Everyone is on the internet today. If you have a potential customer they surely spend time on some of the most popular social networks. Facebook, Twitter, Instagram, LinkedIn, all these and many more deserve your attention. See here some of the most popular social networks at the moment at this link.

Having a profile or a business page on them will increase your traffic and will allow you to run an almost free marketing campaign. Social media networks are the best place to promote your product today.

5. Don’t forget about the customers

Experts say that in the battle with the competition and trying to reach more visitors on the website, marketers often forget about the core – the customers. They forget to hear and see the needs of the customers and focus on this because what customers ask for is actually the most important thing in order to run a successful business, right?

Always spend time reading the comments and search through the internet to find some of the opinions about your products. You might not like what you find but be sure that this is only people giving you money being honest. Pay attention to this, it’s highly important.

What is online marketing?

If you are not familiar with the term online marketing, let us give you a quick sneak in. Online marketing or digital marketing as some like to call it, is the action of advertising a product using internet tools.

Everything that happens on the internet and is a part of promoting something is called online marketing. The bad part is – the internet is huge. The good part is – the internet is still huge. You might get lost among the millions of people doing the same as you, but you still have a target group of billions. The World has become one store for everyone. Use this!

Conclusion

Of course, online marketing has a lot more to offer and is a huge branch. These 5 things are essential in order to run successful marketing on your own. You can also use this list to see if the people you hired are not doing their job well. If you realize that they forgot some of the points on this list, it’s time to hire someone new. See how to find a good marketer here: https://okdork.com/how-to-hire-a-great-marketing-person/

Web Design Trends That You Should Follow In 2019

We are in the middle of the year, and that means one thing, that it is vital to check what happened by now and how will web design change in the next six months.

You can find many trends that are web designers implementing to improve customer satisfaction and appeal. Imagine that web designers are not like that; we would still use the same, lousy, dream-weaver websites that are not appealing for today’s internet users.

Every single service and business model comes with specifics that you should remember and implement within web design. For instance, you should check out this website, to learn more on how to create a perfect design for a website for the church.

Let us see what you should use today when it comes to web design:

1. Asymmetrical Layouts and Broken Grid

The central concept and idea of the grid when it comes to web design is that you will be able to play with both vertical and horizontal lines so that you can create layout elements on the screen or page.

When you enter the most websites, the grid is simple to understand and point out. You have to look at the top side of the site, and you will see the title, logo, content, and everything together.

However, when you are using a broken grid, you will have items and categories pushed around, and it creates broken or less rigid feeling and appearance.

This particular type of design creates asymmetry, and it is pushing boundaries that will provide you unexpected experimentation when it comes to web design.

However, asymmetry has been around for a while, and it is a technique that will help you stand out from your competitors and to draw attention to your website.

You can expect in the next part of 2019 that websites will use more asymmetrical and broken grid layouts with the idea to avoid rigid form that we used throughout the years.

The experimentation with the grid is excellent, and asymmetry can create a revolution when it comes to design overall, and we will see more of it as time goes by.

2. Organic and Fluid Elements and Designs

The first websites used straight lines and flat designs, but today, people and designers are more and more experimenting with fluid lines and shapes.

These types of lines and shapes are the ones that are not geometrical and typical such as rectangle, square, circle and straight side shape, but more interesting and crazier in overall.

You can shed the clinical and straight lines that we are used to seeing online especially since it was the part of the community for years. By clicking here, you will be able to learn more on web design.

However, today, people are replacing them with elements that come from nature and life such as lakes, ponds, and torn pieces of paper for instance.

These organic lines and shapes are making designs feel more appealing, approachable and in balance with human nature.

As we move through 2019, you should understand that typical shapes and lines are going into history and are being replaced by organic lines and shapes that are bringing an entirely new level of intrigue that will appeal both businesses and customers.

3. Retro Design

The trend of reviving old styles is happening all around us from fashion to jewelry to other parts of our surroundings. The same thing goes for web design because it is moving away from the flat perspective and it takes experimentation as the first goal.

Combining experimentation with retro and nostalgia design can create an entirely different approach that will create a new design that will appeal to both old and young users.

Another exciting addition is that we are going to see more nostalgic design styles that will reflect periods when websites were not accessible as today. Therefore, old design will appear as new and revitalized perspective.

According to most experts, we are going to see more and more websites that will embrace styles that will communicate with the past, especially if sites are working with relevant content.

4. Elevated and Enhanced Image Treatments

Today we see the implementation of images and gifs within the web design, and some designers are using video content and animation to increase the appeal.

If you wish to find a web  designer, you should check this link: https://www.wikihow.com/Choose-a-Website-Designer for more information.

You can place images in specific designs such as in circles, make them black and white and retouch them based on your preferences. Most designers know techniques that they can use to enhance images and draw attention to specific pieces and parts of the website.

You can also take image treatment processes one step further and create a website that will draw the user’s attention to an image, and away from it. Since most new sites come with large images that are spanning all across the website, you will be able to change it completely.

Therefore, you should avoid executing only one type of image treatment, mainly because most users will expect to see website layers with extensive treatments that will allow you to push it as far as you can so that you can draw more attention to them.

You can also use stacking design treatments that will create monochromatic images and implement a pattern or object that will appeal to your visitors. Possibilities are endless, and in the future, we will see much more image plays on prominent websites.

That will help you stay ahead of your competitors and create the visual appearance that will help you improve your business goals with ease. Web design is your window to the world and customers, and you have to make it presentable.

How can professional website design help your online business?

There are so many reasons for small businesses to get a website that it’s difficult to fit them all into a single post.

I’m not one for giving up easily, so I’ll try my best to include as many reasons as I can.

Make your business appear more legitimate

Did you know that 6 out of 10 customers expect to be able to find your business online? Without a website design you leave your business open to questions of legitimacy.

You might have a Facebook page, which counts as an online presence, but it doesn’t look as authentic as a website. Anyone can set up a Facebook page, but it’s much more impressive to have a fully kitted out website design.

Most website developers make sure to brand the entire website around the logo, matching colours and aesthetic elements to the company’s branding.

Therefore, your website needs to be both an extension of your business and an interactive advertisement.

This leads us nicely on to our next section:

Display products and services

All businesses sell either a product or a service and it’s important for customers to know exactly what they are.

Your website is your storefront which means it needs to display your services clearly and sell them to customers the way a customer service assistant would.

You can also add a contact form to the bottom of your pages so when a customer is ready to make a purchase, they can request the service online without wasting yours or their time.

If your company is more product-oriented you could set up a full eCommerce website design where your visitors can purchase and order your products online.

This cuts out on further admin costs and turns your website into a valued employee, one you don’t have to pay the wages of.

Save on admin

As I mentioned above, your website design can cut down on administration, saving your business time and money.

Whether this is having a contact form to save you time on unnecessary calls, or a full eCommerce site which saves you having to process actual sales.

Some companies even hold events and in this case your website design will actually save you on having to reply to emails and confirm bookings as the system can be automated on your site.

Think of all the time, money and effort you can save your company by utilising the technology at your fingertips!

Expand client base

Some of the main objections businesses have when it comes to getting a website designed is that they are receiving enough business through word-of-mouth or have a strong enough client base.

The problem with these objections is that they lock you in to your current client base. Word-of-mouth is dying out as more and more people search Google for what they want.

This is true for younger clients as well as older ones. My dad is 76 and he uses his Google’s voice search for everything, making word-of-mouth less and less prolific.

In terms of already having a large enough client base, that might work for you now but if those clients ever leave, or you wish to expand your business, you might find yourself unable to attract new business.

Search Engine Optimisation

If you’re looking to receive more clients through your website design, it’s probably a good idea for you to make sure your page is search engine optimised.

Search engine optimisation is the process of making your website more readable to Google’s artificial intelligence, giving you higher priority over other businesses in your field.

The rudimentary level of this work is optimising for keywords. Essentially, if you’re a blinds company based in Cardiff you want to optimise for the keyword “blinds in Cardiff” as it’s what most people will search in Google.

This optimisation takes the form of integrating keywords into your website design’s content, which tells Google that’s what your business does and that you know what you’re talking about.

Conclusion

There are likely many more reasons to have your business website designed by a professional web designer but this is all we have time for today.

Look out for more tips on website design in further posts, goodbye for now!…

Using Internet Marketing Reviews to Grow Your Knowledge

If you’re not on the internet then you’re probably not in business. Even if you’re just looking at having a basic page with your shop hours people all turn to their favourite search engine to find local businesses. Social media has changed the world of internet marketing more than internet itself changed the way we sold goods and services. Internet marketing is one of the fastest growing industries, and this is partially because the vast majority of people who are online actually have no idea what they are doing, this is just as true if you are in business.

Getting noticed can actually be quite difficult, even if you are in a key niche in a small demographic, making sure that your online presence is found, and trying to work out if the people who do find your online presence actually turn in to customers, can be quite confounding. There is a fantastic range of tools and software that you can use to improve your internet marketing, and even google offers instructions on how to optimise your site, but the share amount of information available can be overwhelming.

What Do I Need To Know?

Most people want to be running their core business, not worrying about their marketing – thankfully there are a number of people whose core business IS marketing, because that’s the thing they love. There are a number of books, podcasts and YouTube videos that can help point you in the right direction. You can also find a good internet marketing course & software review site that has already looked at the latest trends and can compare the options. If you are a small business who sells direct to the public you will have different marketing needs to someone who is drop shipping around the world, or a business that primarily draws their income through affiliate marketing.

Key phrases that you are likely to want a cursory understanding of include:

SEO: This is one you will see everywhere. Search Engine Optimization – which simply means making sure that your website is nice for search engines to read as well as human beings. In the old days of the internet search engines weren’t as sophisticated and could be tricked into moving a webpage up the search engine rankings if they used tricks like hiding an entire dictionary (so that every time any one searched ANY word their site would come up). Despite the fact that this has been completely debunked there are still so called ‘SEO experts’ who recommend similar tactics – don’t listen to them!

Affiliate Marketing: This may simply be putting an automated google ad on your site, but generally it is when you have an agreement with a firm so that each time someone clicks on a link on your site, which takes your customer to the affiliate site, and they then make a purchase, you get a (small) percentage of the sale. There are a huge range of options for this, and some are more reputable than others.  This is definitely one area that you will want to research before you go ahead.

eCommerce: This is simply selling things ‘electronically’. This may be selling digital downloads, or that your customers purchase and pay online and then you physically ship goods to them. The keyword your looking for is ‘platform’ – there are a number of different ways that you can launch an online sales site, from WordPress plugins, standalone websites, social media integration right through to just an email link. However, the range of security varies incredibly – and it will not do your business any good if your business is hacked, customers credit card details are stolen, or goods are shipped to locations unknown before you get paid. Make sure you compare the different options and weigh them up against your needs, your expected income and how much they cost. Also think about scalability – is the eCommerce platform that looks like it will work best for you know still work for you in a few years as your business grows (if you have done your marketing right it should), and if it is a platform that you are thinking of using just short term, how hard will it be to transfer to a more robust platform?

How Do I Learn All Of This?

The learning curve for online businesses and marketing can be pretty step. Most people have a google and look through a few websites, get completely confused, then watch several hours of YouTube videos, things start to become a bit clearer – then they try to replicate these ideas on their own businesses. Trial and error likely will work, but it will take time, and internet time goes a lot faster than real life time.

If you look around you will find some good courses. Skip the university ones, as they are struggling to stay up to date with new changes and trends. You will likely have to invest a small amount to get decent training though, however, if they are constantly updating the course to pick up on the latest changes to the major algorithms (Google, Facebook, Instagram etc undergo minor updates every few months and major updates at least once a year – like this) then you should stay on trend and have internet marketing that is up to date, and ahead of your competition.

Digital Marketing Trends For Small Miami Businesses

Miami digital marketing must be handled to help companies grow, help them make themselves known, and spread their influence around the area. South Florida is a massive location, and you need to make sure that your company can be seen by all the people who live in this area. There are many people who would like to start a new marketing plan for their business, but they do not know where to begin. There are some steps below that will make that possible.

1. How Does Digital Marketing Start?

Digital marketing starts with a basic plan to grow the online presence of a business. There are many people who would like to market using regular ads or social media, but they do not know how to get started. There are plenty of things to do, and it is best to hire a marketer who will handle everything for the client.

2. What About Digital Ads?

Digital marketing should be done by someone who can make your ads, distribute your ads, and plan your ad program. You must have a look at a number of different ad programs that you could use including Google Ads and the like. Your marketer will build up your ad program, and they will even design the ads when necessary. Talk to the marketer about what you can do with the ad plan, and ask them if they have a resource that will help build the ads.

3. Releasing The Ads

You need to release the ads through a program that will place those ads in front of people who need to see them. The marketing program tends to give people a good idea of how many potential customers are out there, and there are many people who would like to see tracking for those ads. The software that is used will show the customer where their customers come from, and they can see how the customers found those ads. This is a very simple thing for anyone to read, and it helps people avoid spending all their money on the ads that are not working.

4. Which Company Needs A New Ad Program?

All small businesses in the area need to have some kind of digital marketing presence. However, the majority of people who are trying to handle their own marketing only know how to manage social media. They do not have the skills or time to handle their marketing on a broad scale. Because of that, these people need help. Looking at how to manage social media can change the perception of business because that business looks much more human than it would have otherwise.

5. Social Media

Social media is a simple and cheap way for a company to handle its own marketing. A social media feed is a good place to start because it provides people with the options they need, does this for much less money, and saves these people time. Anyone who has questions about how to use social media should hire their own marketer so that they can see real results. Followers will flock to good social media pages, and the social media pages allow the company to play with the release of information, videos, and other media.

6. Conclusion

Digital marketing for a small business should be done by a company that knows how to make that business look stellar online. The best companies are growing every day through social media, and they are hoping to find ways that they can bring in customers, sell their products, and humanize their business. A successful business is marketed aggressively and consistently.

Outsourcing SEO to India for Better Management

SEO or Search engine optimization is a great promotion tool for your business that can help you achieve new levels of success. The world of e-commerce is changing rapidly. Every day new SEO technologies evolve for businesses to flourish.

SEO aims at recognizing your brand and helps in boosting your ranking on the search portals. However, yet many companies are failing to make their presence online due to the unfamiliarity of the benefits of SEO on the internet. Keeping your website rankings high on the search engines is not only cumbersome, but also expensive. Hence, many companies look for outsourcing their SEO requirements to India. The SEO outsourcing has been emerging in various cities of India like Mumbai, Navi Mumbai, Delhi NCR, Bangalore amongst the others.

Why choose India for outsourcing?

India has always been on the top of the list when it comes to outsourcing due to a variety of reasons like skilled labor, low costs, and vast experience. The cost of operations in India is quite cheap as compared to other countries. Hence, many international firms find India a suitable outsourcing destination. Today all kinds of businesses are looking to outsource their operations in India and SEO services are no exception whether they are B2C businesses or B2B businesses. Let us understand a few reasons to select SEO outsourcing from India as a good business decision:-

  1. Easy on the pocket than in-house services – Hiring your own in-house team of SEO experts can be expensive. Also, there are other overhead burdens of recruitment, management etc that are time-consuming and takes a lot of effort. By outsourcing, you don’t have to bother yourself with all the management and recruitment worries.

  1. No infrastructural costs involved – In order running your own in-house SEO service, you would require entire gamut of latest tools and technologies to ensure you are at par in the industry. Setting up your own IT infrastructure can be highly expensive. Hence, it is wiser to outsource to a company in India who already have all the requirements in terms of information and technology as well as would be responsible for handling your business processes.

  1. Skilled labor – Though there is no dearth of skilled expertise outside India, yet it comes at a high cost. India is known for cheap labor and great industry expertise. The Indians are known for providing unmatched technical skills. Outsourcing your SEO services to India is a profitable move as there are many experienced and dedicated SEO services that can help you get desired results.

  1. New opportunities for growth – Outsourcing your business to SEO Outsourcing Agency who understands your requirements and offers you specialized services can help you reach beyond your geographical boundaries and economies that can be beneficial for business growth by opting for the cost-effective, skilled solutions in India.

 

  1. Timely delivery of work – SEO being a competitive market, many SEO companies have established have a diligent work ethic. These companies today offer developed processes and best practices to run your operations from which you can benefit from. Due to the difference in time-zones, you can ensure that your operations are running round the clock giving you a better edge over your competitors.

  1. Risk Management – By handing over your responsibilities to others gives you great peace of mind. Outsourcing your operations to a responsible organization can help you manage the risks in a better manner.

Hence, looking at a number of benefits and with rapid growth in the Indian SEO industry, today there are many companies that are capable of handling projects of any size and manner.  Thus it causes convenience and fetches better business outcomes for any business to give their SEO to be managed and maintained by an Indian digital marketing agency.…