A Guide to Practicing SEO

SEO is a common process that is used by search engines so that users can easily find your website. On your web pages, you provide content, and then search engines use a search query to locate websites with relevant keywords so that your web page may appear in a search. SEO is essential for generating more user traffic, but here is an overview of SEO.

The Definition of SEO

Search engine optimization, or SEO for short, allows search engines to return your web page in someone’s search results. When people enter a query using a search engine, the search engine scans each web page and returns the ones with the specified search query keywords. SEO optimizes visibility to your web page, which means that it essentially increases the visibility of your website to public traffic and can help generate both traffic to your website and sales for your business. These are the two primary types of SEO that can help with website ranking and customer traffic generation.

Page Structure and SEO

Page structure, or on-page, SEO is related to the quality of the content of each individual web page. There are guidelines to follow if you are using a content management system, such as WordPress, if you want on-page SEO to be accurate. “On-Page SEO and the structure of a web page is often the most important and most overlooked aspect an SEO agency should be focused on”, states Dan ODonnell of Crevand SEO Agency. “Correct on-page content and structure allows Google AI and RankBrain to categorize webpages and build solid entities to rank”. You can do this with a variety of different plugins that will help with the quality of each page’s content. Here are some elements to address:

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HTML Page Title
A unique title can attract the eyes of a web user and help a user decide if your content is deemed worthy of being read. You can use a title generator to create a title for your page if you know what keywords your page has. A title should be limited in length since a title between 65 and 70 characters is more likely to show up in a user’s search results than those that are shorter or longer.

Website Content
The content of your page is what matters the most for SEO. Be sure to use images with alternate texts since they can engage readers and keep them on your web page.

Use subheadings and URLs with keywords so that search engines can scan your web page and return it in a search result. Include internal links to other web pages so that users will be likely to click them to interact with your site more.

Write quality content that has been proofread and is not too short or too long. Spread keywords naturally throughout your page so that the number of keywords used is about one percent of all words on the page. Include a meta description with some of your keywords so that your page shows up in a search result.

Website Quality SEO

Website quality, or off-page, SEO concentrates on people’s opinions about your website overall. Here are some elements of off-page SEO:

Company Branding

Branding is giving users a reason to come to your website. If you give them quality content through unique concepts and promotions on social media, print media and television ads, targeted consumers are likely to resonate with a brand and follow it. Online branding and offline branding both establish a company or organization in a particular marketplace. Promotion can also be done through short videos that briefly explain the content of your website.

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Social Platforms
You can leave comments on social media, such as Reddit, with links to content that is relevant to the post you are commenting on. You can additionally create a social page where you share your content and get others to view it or you can list your business to inform people that your company exists.