I’m approached by business owners and entrepreneurs on a daily basis, asking Do I have to do this Facebook thing? – I just don’t get it. Of course, the answer usually depends on the nature of their clients and the desire to provide substantive updates that add value to the relationship. But things are about to change.
According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most visited website in the U.S. for the week.
The great thing about Facebook is that it will provide you with tools that can be used to effectively market your products and services. However, you need to know how to use the tools in order for you to fully take advantage of the website.
Another reason why Facebook is a great place to market your business is that Facebook encourages word of mouth advertising. If someone likes you, they may recommend you to their network of friends and also their groups.
First, you need to make a profile. Remember, Facebook’s terms of service prohibit creating a profile for a business – so for now, this is all about you. Well create a Page for your business next week. An important first step is your profile picture. Please, if you plan on promoting your business, don’t make the bonehead mistake of uploading your spring break photo as your profile picture. Use a professional snap, like a headshot instead. Include your contact information, your website address, work experience, personal interest and your education. Always remember that a complete profile is the best way to go in Facebook.
Next, try adding friends. You have to remember that Facebook is a social networking website where you will need to make friends and build relationships. The more relationships you build in Facebook, the more effective your marketing efforts will be. The great thing about Facebook is that you will be able to see friends of your friends. By building an extensive network of friends, you will be able to boost your marketing efforts in no time at all.
You can also join groups or create your own group. In Facebook, there are different kinds of groups that you can join. You can try joining groups that have the similar interest such as yours. By joining or creating your own group in Facebook, you will be able to make hundreds of contacts that can help you in letting your business grow.
You may also want to syndicate your blog using RSS. In Facebook, it is possible for you to place your blog in your profile through RSS. With this feature, you will be able to let people read your posts and boost your marketing efforts. With increased number of readers, you will get more leads which also mean more business.
These are just some of the things that you can do in Facebook to effectively market your website or your business. Through these tips, you will …