Online Advertising and Its Impact on Website Design

Rising out of its century-long-infancy, online advertising is fast overtaking traditional advertising mediums like newspapers, magazines and even the radio. Most of the business owners are fast driving at the conclusion that the Internet is now becoming an essential tool, in terms of the daily running of their businesses. When it comes to brand awareness, its recognition and networking, the huge effectiveness of the Internet cannot be side pressed. Besides, online advertising can directly relate to the sales of a product, which is also vitally important for a company.
With almost all web visitors expecting online advertising on commercial websites, the advertisers have also recognized its true potential and the various opportunities it creates on the target audiences. Thus, clients who all depend on the advertisements placed on the website have come to realize that they need a web page design that provides the necessary screen space and a proper layout for selling advertisements. Thus, the website designer must be able to design and develop a website that can produce advertisement revenue and at the same time meet the needs of visitors.
In general, the web designers rarely concern themselves with what advertisements will appear in the website page. Again, not making a note of them while planning the page design may result in a very awkward web page layout. So its best to consider the placement of the advertisements during the first stage of the designing process, giving the website an organised look when it is complete. Here the website designer has to create an overall delicate balance, keeping both the advertisers as well as the visitors in mind and what will appeal to both of them. The designer has to see that, in no way, should the flow of the content or information on the website be disrupted.
Some of the few vital points that the website designer will have to keep in mind while designing the web page include the layout and spacing of the advertisements. Advertisements can easily take up large chunks of space in the layout of a website, be it a big banner or several smaller ones. Here the website designer will have to follow some layout strategies, so as to give the advertisements a feel of being a part of the full complete web page.
Next thing to be kept in mind is the colour schemes used in the advertisements. Online advertisements often use bright and vibrant colours so as to make them stand out and grab the viewers attention. Here the job of the website designer will be to access the colour scheme and decide on shades that will match the colours used in the advertisements and not make the page look like an artists palette. Even if the designer have not seen the advertisement to be put on the web page, it is always better to play safe using muted colour schemes.
Most importantly, the website designer has to give more priority to the main flow of information or content of the website, for which the website is being made in the first place. If the website is a e-commerce sort of website, then there will be more advertisements compared to a normal website. So, placement of the advertisements and the content has to be balanced and the designer will have to have quite a foresight so as to make a success of the full website.
Thus the job of the website designer is quite challenging as he will have to keep an ongoing tab on the impact of online advertisements on the website layout.

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