June 2019

The sole priority of every business is the customers associated with it. The customers are lead at the initial stage before being the customer of the company. An industry first generates a lead. Then they are converted to potential customers of the business. Marketing is the primary key of lead generation.

A strong marketing strategy can help the business to generate more leads for the company. In today’s world, a significant part of the population is dependent on the internet to search for product or service they need. So, strong online visibility is mandatory for your business to achieve the marketing goal. Your online marketing game should be on point to reach more people through the internet.

Lead generation through optimization of the website

Having an optimized site is the first step to make an online presence. It is a crucial step to generate a lead for your business. Your contents of the website are responsible for achieving the goal in online marketing. Some critical factors to consider in the optimization of the website.

• Create customer-focused contents.
• Call-to-action feature on the website for better customer service and inquiry.
• Catchy and relevant content for the targeted audience.
• Presence of lead generation form in the site prominently.

Lead through SEO

SEO is considered as a primary strategy for lead generation in online marketing. SEO has a significant impact on B2C and B2B market in terms of lead generation. SEO is responsible for generating organic traffic to the website. Several SEO techniques are available to choose from, but the content is essential in every SEO techniques. You can generate new leads by link building quickly. Additionally, the points can be made through organic traffic on the search engine. Digital marketing agency London provides the best SEO and digital marketing service.

PPC advertising is the tool

PPC (pay per click) is a powerful advertising tool in online marketing. It is beneficial in lead generation. Start-up companies and companies who want to up their advertising game for new leads choose PPC advertising. Digital marketers always rely on this tool to generate new leads and advertising of the product and service.

Social media is effective

Social media is a reliable source of lead generation in online marketing. Almost everyone is on social media. Your business can increase the reach through a social media campaign. You can also run Facebook campaigns for lead generation. Facebook is one of the leading social media platform used by most of the population. You can easily generate lead through social media marketing in different social media platforms like Twitter, Instagram, Facebook, and LinkedIn. You can access to digital marketing agency London for excellent digital marketing services.

The world of web is vast; you should incorporate the right kind of tool to make sure that your business is getting benefits by that. Millions of users are there on the internet you can target and convert them into a potential client for your business. You have to choose the appropriate marketing strategy along …

Before understanding how your domain name affects SEO, let’s understand a couple of key terms.

1. Domain Name- The name of your website is the domain name. This is also the address of your website. For example, www.example.com is a domain name.

2. TLD- This is the abbreviation for Top Level Domain and represents .com, .org, .uk, etc. There are two kinds of TLDs- generic and country specific. Generic TLDs are .org, .ac, .org, etc while country specific domains are .us, .in, .uk. etc.

3. SLD- Secondary Level Domains are the central part of your domain. In www.example.com, the word, ’example’ is the Secondary Level Domain.

How do domain names affect your rankings?

First of all, let’s understand that there are no clear cut rules that link domains with SEO rankings. However, we can make certain assumptions after studying the performance of some top domains.

1. TLDs like .com are likely to perform much better than other TLDs like .org, .ac, etc. More than 70 % of all domains use .com; so if you are planning to set up your online store or business, then you should consider having a .com extension. Picking the ideal domain name is extremely crucial for your business.

2. Target your audience- If your target audience lives in a specific geographic area, then you should have an appropriate TLD. For example, if you run an online store that is targeting buyers in India, it makes sense to have an .in extension. Similarly, an NGO website can consider adding .org as its extension. However, let’s be clear- this is only one of the many recommendations that affect your domain rankings.

3. Character limit in your domain- Many SEO experts believe that having 6 characters in your domain name should impact your domain rankings positively. Your customers are more likely to remember you if your name is short but recognizable and has top of mind recall. Google, Amazon, PayPal, etc have an average of 6 characters.

4. Branding over keywords- It is a misconception that placing a keyword in the SLD boosts your rankings. Google bolds your keyword in search results but that does not mean it is ranking your website over others. The keyword is bolded because of the relevancy factor.

However, it makes great sense to put your brand name in the SLD. As the CEO of Google observed a few years back, brands sort out the mess created in the market by similar sounding businesses. That’s the reason why some of the most successful online businesses have brands in their Secondary Level Domains- Google, Yahoo, Amazon, Facebook etc.

5. Relevancy- Your domain name must reflect the nature of your business. In other words, your SLD must convey to your buyers what business are you in. Google and other search engines love those businesses that truthfully convey their businesses to their readers.

Now that you know which all factors affect your SEO, it must be understood that your rankings also depend upon how your …