There are so many reasons for small businesses to get a website that it’s difficult to fit them all into a single post.
I’m not one for giving up easily, so I’ll try my best to include as many reasons as I can.
Make your business appear more legitimate
Did you know that 6 out of 10 customers expect to be able to find your business online? Without a website design you leave your business open to questions of legitimacy.
You might have a Facebook page, which counts as an online presence, but it doesn’t look as authentic as a website. Anyone can set up a Facebook page, but it’s much more impressive to have a fully kitted out website design.
Most website developers make sure to brand the entire website around the logo, matching colours and aesthetic elements to the company’s branding.
Therefore, your website needs to be both an extension of your business and an interactive advertisement.
This leads us nicely on to our next section:
Display products and services
All businesses sell either a product or a service and it’s important for customers to know exactly what they are.
Your website is your storefront which means it needs to display your services clearly and sell them to customers the way a customer service assistant would.
You can also add a contact form to the bottom of your pages so when a customer is ready to make a purchase, they can request the service online without wasting yours or their time.
If your company is more product-oriented you could set up a full eCommerce website design where your visitors can purchase and order your products online.
This cuts out on further admin costs and turns your website into a valued employee, one you don’t have to pay the wages of.
Save on admin
As I mentioned above, your website design can cut down on administration, saving your business time and money.
Whether this is having a contact form to save you time on unnecessary calls, or a full eCommerce site which saves you having to process actual sales.
Some companies even hold events and in this case your website design will actually save you on having to reply to emails and confirm bookings as the system can be automated on your site.
Think of all the time, money and effort you can save your company by utilising the technology at your fingertips!
Expand client base
Some of the main objections businesses have when it comes to getting a website designed is that they are receiving enough business through word-of-mouth or have a strong enough client base.
The problem with these objections is that they lock you in to your current client base. Word-of-mouth is dying out as more and more people search Google for what they want.
This is true for younger clients as well as older ones. My dad is 76 and he uses his Google’s voice search for everything, making word-of-mouth less and less prolific.
In terms of already having a large enough client base, that might work for you now but if those clients ever leave, or you wish to expand your business, you might find yourself unable to attract new business.
Search Engine Optimisation
If you’re looking to receive more clients through your website design, it’s probably a good idea for you to make sure your page is search engine optimised.
Search engine optimisation is the process of making your website more readable to Google’s artificial intelligence, giving you higher priority over other businesses in your field.
The rudimentary level of this work is optimising for keywords. Essentially, if you’re a blinds company based in Cardiff you want to optimise for the keyword “blinds in Cardiff” as it’s what most people will search in Google.
This optimisation takes the form of integrating keywords into your website design’s content, which tells Google that’s what your business does and that you know what you’re talking about.
There are likely many more reasons to have your business website designed by a professional web designer but this is all we have time for today.
Look out for more tips on website design in further posts, goodbye for now!