A photo can express a lot of things but this is only possible if you have the right images with you.
If you want to catch people’s attention then make sure you are able to present something that is catchy. With that being said, photos are indeed important most especially in social media.
Most of the time people are able to process images faster since a huge part of the human brain is focused on processing visuals. Photograph is a perfect way to convey one’s emotion since the human brain can process a particular object with a duration of 100 milliseconds.
Images Grabs The Attention of Your Target Audience
The increasing number of social media users nowadays making it a perfect avenue to grab one’s attention using pictures. Captivating pictures in social media posts is one of the primary reasons why people read further.
The curiosity of people towards a particular information is heightened if thee see an interesting photo with it since the brain is programmed to do it.
But of course, you cannot just present any photo in your social media posts it must be relevant to the preferences of your target audience. A good example is that if your target market are bachelors then sharing photos of families is not ideal. Rather than placing your own preference, you try to figure out what your prospect audience interests and maximize it.
Try to Make Variations on the Photos You Share
Don’t just use photos that is similar in one or another for this will surely bore your readers or followers. The best way to keep them interested with your posts is to use varied images like candid pictures taken through mobile phones, banners made with the
, memes, stock images and more.
The real deal of using varied pictures is that your readers will not think of your posts as old fashioned and boring. This way you can be assured that your readers will not lose their interest because of redundancy in photos and boredom.
As much as possible don’t use selfies. After all this is not about you, it is about your audience.
Photos Help Your Audience Remember What You Want Them To Know
When gathering information, there is only 10 % chance you will remember what you hear after 72 hours. If you will use relevant images along with your posts, there is a 65% chance that they will remember it even if 3 days have already passed.
If your purpose is to keep the general public interested with the brand that you are marketing then might as well use relevant image.