Konker Reviews Online SEO Tools

The internet is a real savage place sometimes – especially when we’re talking about the e-commerce world. There are just so many online businesses these days. So many, in fact, that they’re all drowning in virtual competition. Check out more info here: https://www.thebalancesmb.com/ecommerce-competition-is-intense-but-you-can-win-1141575.

If you own a local business offline, then you already have an idea of how tight the fight is among industries. We don’t just have one soap brand; we have thousands worldwide. We don’t just have one makeup line; we have dozens. Living in a world where competition is suffocating, it’s only normal to lose the fighting spirit from time to time.

But just don’t ever give up. As long as you’re taking arms to fight back, the race is not over yet. You can be up against 100 – no, 1,000,000 competitors but your chances of success will never be zero as long as you don’t forfeit the fight. You know, it’s not going to be easier anywhere else. You might as well work on what you have now that keep starting back from scratch. The business you are so bent on starting just isn’t getting its break yet, that’s all. With the right attitude and a spark of innovativeness, you’ll get the engines rolling in no time.

Again, it all comes down to having the right attitude.

You are going to make it. The first thing you should ever accomplish is to convince yourself that this e-commerce path is for you. You know what they say, claim it and it comes true. It’s really all about mind-setting. And the idea you should be warming up to right now is that hard work pays off. If you want something really bad, working hard for it is the first step to make it yours. You have to do whatever it takes it to win.

Yes, you have to do whatever it takes to get ahead of the competition.

With all that being said, how do you stand your ground and work your way up against all this competition?

Three words: Search Engine Optimization.

What Is SEO?

 

You must be wondering what this sketchy-sounding name is, really. Well, one thing I can tell you off the top of my head is that it is far from sketchy. In fact, if you search the term in Google right now, you’ll see that this new methodology is backed by many (and I do mean tens of thousands) studies and related writings.

Anyway, SEO is the art and science of making search engines fall-in love with your e-commerce website. It’s pretty hard to make a statement nowadays, especially with every business claiming to be the best. What you need is a quick boost to be noticed. And there’s no better place to start than search engines.

People are largely cyber nowadays. We look online for help when we don’t know what to do, where to go, what to buy, what to eat, and other stuff like that (read more). Search engines help us get the answers we want; it provides us with all the right information with just a click of a button. The fact that people are actively using search engines in daily life makes it an awesome opportunity to get your business into the limelight.

The idea is simple really: Rank higher in search engines and get more people coming to your website. Sure, a visit does not guarantee a sale or conversion but it greatly increases the odds in your favour. To track this, you will need the right SEO tools.

SEO tools are programs and applications that can help you monitor your website’s activity anytime, anywhere. Each tool differs in function but the bottom-line is that they help you learn more about your website. It lets you peer into your website’s strengths, weaknesses, deficiencies, and good qualities. Using this valuable information, you can then take action to improve your website. Whether you do it yourself or have a professional company do it for you doesn’t change the fact that SEO tools are necessary. This is why Konker even made a review about them.

Anyhow, if you’re not at all done and you would like to keep the race going. SEO is definitely what your e-commerce business needs. Sure, it may take a while before you can fully see what SEO can do for you and your company but it’s going to be worth the wait – trust me.

Good luck!

Should You Hire An Independent SEO Consultant?

Setting up your own online business is a pretty awesome thing. It’s a decision only a few select people take courage to make. It’s a gamble, you see. Then again, so are any kinds of business. It involves taking risks and leaps of faith. It means having to invest time, effort, and money. Really, if I were just to list down all the things required for a business to take off, I’d end up with one too many. This is especially true when we talk about businesses online.

So, what’s the big deal anyway? What makes an online business so different from an offline one?

Well, many of you would probably beg to differ when I say that online businesses have it rougher than offline ones. I mean, shouldn’t there be less risk involved with an online business? The manpower requirement is low, there is no rent, and the owner doesn’t have to worry about improving or beautifying an office or retail store. After hearing all that, an online business definitely sounds more advantageous right?

WRONG.

Online stores may be convenient in a lot of ways but they’re a lot harder to manage. The biggest challenge of it all is the heightened competition (read more). When you open a mini grocery shop downtown, you compete with neighboring stores that do the same business as you – convenience stores, one-stop shops, and supermarkets. But how many can there be? There’ll probably be just one, two – or maybe even five. But hey, it’s still totally doable. You can definitely compete against those using normal strategies (e.g. flash sales, discount offers, free items, etc.).

Now, try opening the same shop online. I tell you, you won’t just be surprised – you’ll be shocked to see just how many online grocery stores there are worldwide. And to make matters all the more challenging, most of them ship internationally too. Going against these giants is definitely a semi-suicide mission – with around 2% of the odds going in your favor.

This is what makes online businesses very hard to operate. Sure, you’ve got no rent. Sure, you don’t need too much manpower. But if you’re good as invisible, how do you even plan on making a profit? Know more about the daily struggles of online establishments here: https://www.whoishostingthis.com/blog/2017/07/27/ecommerce-problems/.

Luckily, a silver lining still exists for business owners. There is still a way for them to claim the limelight.

And this ray of hope is known as Search Engine Optimization (SEO).

What Is SEO?

Search Engine Optimization or SEO is a marketing strategy that primarily targets search engines. The basic premise is that if you rank higher on search engines, the higher your ROI will be.

People largely do their activities online nowadays – from shopping to socializing, bills payment and information gathering. And the most common mediums they use to surf online and locate certain websites are search engines like Google and Yahoo. Businesses that land in the first results page will undoubtedly do better than businesses that end up in other pages (page two and up). People are not akin to the idea of searching for too long, after all. Search engines present them with the most qualified results on the first page so why should they bother looking for information elsewhere? Make sense?

SEO integrates a combination of techniques to make your website look more appealing to search engines (find out more). It builds your website authority and affiliation through clean methods to earn your business a good spot in the SERPS. The higher your website rank is, the greater the number of visitors. This gives you the advantage of landing more leads and conversions.

Who Does SEO?

SEO is a learned skill (maybe craft is a better word for it). We have SEO professionals who have trained and honed their skills in SEO through years of experience and research. SEO is rather volatile so practitioners have to constantly update themselves with the latest trends to keep up with it.

Now, some businesses form their own SEO team. While it may work for them, I still advise new businesses to outsource their SEO activities to Independent SEO Consultants instead. Yes, just like VivaTraffic – company for SEO Outsourcing.

Why is this so?

Hiring an entire SEO team and creating your own SEO department right off the bat can be very costly. It is inefficient and may result in extreme losses – especially when you hire the wrong people. Outsourcing, on the other hand, will help you minimize cost. Other than paying for the service, you don’t have any other responsibility. You also have the option to terminate the service if you are unsatisfied with the results. If you see things this way, outsourcing is definitely far beneficial than hiring actual employees – don’t you think?

Reasons Why Quality Articles Are Important For SEO

You probably understand that the most crucial part of SEO nowadays ends with high-quality content that has to be engaging, informative and entertaining to readers and your potential customers.

Finally, you can understand that each search engine from Bing to Yahoo and of course, Google will consider your website as relevant and authoritative due to high-end content you publish regularly. If you want to learn how to publish the relevant content to your website, we recommend you check out this link: https://qualityguestposts.com/.

When it comes to SEO writing, it is crucial to understand that your website will begin to rank higher based on specific key phrases and words you will implement inside the content.

You can use keywords in titles of blog posts and web pages and strategically implement them at various places of the content. Ideally speaking, the content you make should be optimized for both humans and search engine bots.

Things You Should Know About Optimizing Content for SEO

Similarly, as we have mentioned above, if you wish to write content and rank better than before, we recommend you follow specific steps such as:

  • You should implement appropriate main keywords within the content and title of blogs and posts you wish to publish. The primary goal of keywords is to improve your authority and to reach more organic visitors than before. However, everything should look as natural as possible, and you should avoid overstuffing the content with the primary keyword phrase.
  • It is also vital to add LSI keywords or synonyms and alternatives to phrases you implanted inside. That will help you avoid overstuffing with a single sentence, and you will be able to create a more natural approach to your content as well as readers.
  • We recommend you to use keywords including their synonyms within h1, h2, and h3 tags with the primary goal to help people and search bots to understand what your content is about. You should check here so that you can understand the content marketing and its strategies you should implement.
  • You can use main keyword phrase as well as LSI keywords as anchor text that will help you link other web pages that you own as well as social media channels and blog posts that will help people learn more about you in the long run.

As you can see from these tips, we are talking about on-site SEO, and that is a technical perspective of search engine optimization.

However, this is not enough for improving your ranking, because the content is a building block and that will allow you improve your relevance and authority.

The first and foremost aspect of your content writing should be its quality as well as relevance and value that you will provide to your visitors and readers.

Without appropriate and high-quality content, you will not be able to reach the top of search engine rankings, and that is a fact. Therefore, we can easily say that quality content writing is the most crucial part of your search engine optimization strategy.

By implementing SEO formatting, you will be able to look good based on algorithm regulations for particular places on your blog posts and web page

Things You Should Follow When Writing Articles for Your Website

When it comes to creating quality content so that you can make your website SEO-friendly, you should learn a few things such as:

  • Keyword Research – Before you decide to start writing a relevant content that will help you improve the stats and number of organic visitors, you should make a thorough list of appropriate keywords as well as phrases that you will use throughout the content. We are talking about search terms that your target audience is using when they are searching for problem solutions and answers within your industry niche.

Check this link: https://www.wikihow.com/Write-SEO-Content if you wish to learn how to write SEO content with ease.

  • The Content Has To Be High-End –You should never understate the importance of high-quality content for your online marketing purpose. If you implement inferior content, it does not matter what you are doing with the technical approach, because your optimization will fall significantly. The only reason why your content exists is to help your potential customers and clients to understand some part of your industry. So, when you decide to write something, keep in mind the information that you have to provide your readers and visitors some solution that will help them along the way.
  • Incorporate Keywords – As soon as you finish with writing a content that will help you get more shares, converts, and engagement, you should incorporate keywords inside. Insert them on a strategic location, but you should avoid overusing them because that can create a hassle to your rankings and optimization efforts. Whenever you feel that the reading flow has stopped due to the unnatural implementation of the keyword, you should use the LSI keyword instead.
  • Promote It Further – When you create content, you will have to promote it so that you can reach a higher number of visitors, and by getting them, search engine bots will consider your website as relevant for people within your industry niche. Therefore, you have to make sure that your target audience can find your content through various social networking and social media platforms. If you have fantastic content without visitors, it is like you do not have it. That is why social validation is an essential aspect of optimization. You will be able to get social validation by using a wide array of sources that are available. By creating a strategy that will help you promote it, you will be able to improve the number of visitors and everything along the way.

Conclusion:

Today’s world depends on online marketing and search engines to help them solve some problem that they have. You have also searched some terms on how to fix a bike and so on.

Imagine a bike shop making content that will help you fix it by yourself. …

How Blogging Helps SEO

SEO is something that’s being used more and more when it comes to websites. However, that’s because more business owners are beginning to realize just how important it is to get their website and brand noticed.

Because of that, the vast majority of website owners are constantly looking for ways to improve their SEO. One of the most effective of these is blogging, as it has a variety of different benefits.

Each of these benefits can prove to be a vital factor in a website’s overall SEO ranking and could make or break a marketing strategy. With that in mind, there are a few key reasons why blogging is essential to SEO.

It Keeps People On Your Website For Longer

Google and other search engines want to provide the best experience possible for each of their users. Because of that, when they direct a user to a certain link, it needs to be sure that that particular website also offers a great experience.

With that in mind, it would be natural for Google to assume that the more time a user spends on a website, the better the user experience, it must have. The reverse can also be said to be true. While Google and the other search engines haven’t officially said this, it’s something that they’ve been known to pay attention to in the past.

Because of that, website owners should want to keep visitors on their website for as long as possible; one of the best ways to do so is to produce regular, well-written content that your visitors will be interested in.

As they come to your website and spend time on it, Google will factor this in, and you’ll start seeing your website ranking improve. The same can also be said for how often people come to your website through other channels, such as social media. With that in mind, you should want visitors coming back to your website as often as possible. The easiest way of doing this is to post content regularly.

It Helps You Target Long-Tail Keywords

There’s a lot of competition for many keywords, which is why it can be so difficult to rank for them. However, one of the best ways around this is to target phrases or longer, more specific keywords. These are called Long-Tail Keywords.

These can be extremely important, as phrases are becoming increasingly more common as search terms, meaning they’re steadily growing even more important by the year.

It Gives People A Reason To Backlink To You

Backlinks from other websites can mean a lot to search engines. This is because many see it as a sign of one site trusting another to provide content that’s high-quality and relevant to their readers. Because of that, a website with a significant amount of backlinks will rank highly for specific search terms.

However, for a website to consider backlinking to yours, you need to give them a reason to do so. By blogging, you’re giving them a reason to do so, while also providing a reason for their readers to look through your website. Through this, it may also help you develop a larger audience outside of your current one.

If you’re looking for local SEO or any other kind of web services, Outlook Studios has the specialists. Our friendly and local staff will be more than happy to speak with you about your websites needs.

As Orlando SEO consultants, Outlook Studios understand what you want to do with your website, and we’ve got the knowledge and experience to help you do it. Throughout every step of your website’s journey, we’ll work alongside you to make it as effective and easy as possible.

Why ManyChat Prices in 2019 is Worth It? A Review on The Best Bot Builder for Online Marketing

If you’re reading this article, we’re pretty sure that you have a little idea about chatbots and you understand how it works and how important it is to the marketing world. Business owners as well as marketers are always in the search for new methods and cutting-edge software and tools.

Sometimes, they wasted a lot of precious time looking for these tools and software since it takes time to implement and learn every little detail. In this article, we will share a good bot builder tool that you can use and apply for your business. MyChat doesn’t have a lot of functions when it first came out.

How chat applications are transforming the word of global conversation? Click here to know more.

Because of this, even though it is very easy to use and set up, the tool is not enough for most marketers and business owners. But in March, it changes everything. The application added a lot of features that other builders don’t have. Most marketers and business owners spend a lot of time figuring out how to use it. Other builders are only compatible with email. Email is mandatory because it:

– Is used for integration.

 – Is as an excellent channel to make sales and promote businesses.

 – Provides added security.

For ManyChat, all of it is just a click away. You have already seen it on their welcome page. We know that popups are annoying, but when it comes to sales and marketing, it works. But we are guessing that you already know that as a business owner or a good marketer. Easier tracking of user acquisition and setup is what made this app a good building tool.

It is optimized for online businesses and online marketeer. But despite all its useful features, it also has a lot of limitations. If you want to handle more complex integrations and conversations, the app will not be enough for you. But it is an excellent tool to give you a better feel of how chatbot works, while you figure out all the features that you need for your business. It is free and fast to set up. But enough with the small talks. And let’s discuss the benefit of using the application. We are not just talking about how to get a ManyChat coupon here, we are talking about the ins and outs of this application, the benefit of using it, and why it is good for business owners and marketers.

Setting up an account

Setting up an account is one of the easiest things we have seen since we started covering chatbots. Just a simple button click and your page are already connected to their system. When you have finished installing the tool, you will be redirected to ManyChat, and you need to choose which page or site you want to connect to the bot. After setting up, you can now build your welcome message on your first sequence.

Features

As we mentioned before, ManyChat has some limitations. If you are using chatbots for newsletter services or primary purposes, you have enough tools or software to use.

Messages

Setting up a message is very easy when you know what tools you need to use. There are also different options you can use like:

Text – This does not require an extra introduction, it is like basic SMS messages that you receive from your friends and family. You can also put additional buttons (up to 3) with extra messages, phone numbers, and links.

Image – You can send GIFs or images with chatbots.

Card – It is a combination of text and image.

Gallery – This is an advanced alternative of the Card. You can add cards next to each other so users can scroll through the options vertically.

List – There’s a big chance that you have never seen this before. Just like the gallery, you will have an option to choose different options. But they are listed below each other, that is why it is better to scroll, but doing this will give you less space for your images and text.

Audio – With this tool, you can also send voice messages. You will also have an option to attach audio files as well.

Video – Your customers and users can watch your video inside the Messenger directly. You can also drop videos using this option up to 25MB.

File – This option can be perfect if your lead magnet uses PDF or something that is not supported by the Messenger.

Delay – When using this option, you can delay the delivery of your messages. It also has an option that will let you see whether the people on the other end is typing or not.

These are some of the options every time you make a message. You can stack them, for example, an image followed by a voice or text message.

What does lead magnet means? Visit https://www.investopedia.com/terms/l/lead-magnet.asp for more information.

How can the users trigger the messages?

Messages can appear as:

Welcome messages – The users can click on the “Get started.” It is a little shoot-out on how many marketers and business owners like that they also include an unsubscribe option at the start; not all builders do that.

Opt-in message – User can use Growth Tools to join your Messenger.

Keyword-triggered messages – User can type messages that you have defined.

Default reply – Users can type messages that are not defined as trigger words.

Broadcast messages – The users can approve you to send them messages.

Auto-posting – You can post your contents from other channels like YouTube or Facebook automatically.

Sequences – Based on the setup you made, you can send messages to the users automatically.

Growth tools – This is a marketer’s dream come true. It provides you with opportunities to capture a lot of leads and put them in your messenger sequence. The application is the best here. After users click on one of the Growth tools, …